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Li Auto

Welcome to Lighthouse Productions.
Explore the extraordinary as we seamlessly blend the art of advertising with the awe-inspiring backdrop of these Southern Hemisphere gems.

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Li Auto

Shooting: South Island, NZ / 7 days of production / 18 shots

Lighthouse Productions teamed up with Li Auto China and Jedi Visual Beijing for an exhilarating project showcasing the Li Auto lineup. Over 7 immersive days on the picturesque South Island, the team captured 18 hero shots and 22 lifestyle images, bringing to life the essence of Li Auto's innovative vehicles. From stunning landscapes to dynamic cityscapes, the project highlighted the seamless integration of technology and design in Li Auto's electric vehicles. The result is a visual story that embodies the spirit of sustainable mobility and cutting-edge automotive technology.

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Making of

Li Auto

Step behind the scenes of the Li Auto project and discover a whirlwind of creativity and adventure! Li Auto China joined forces with the imaginative minds at Jedi Visual Beijing and the skilled crew at Lighthouse Productions for an epic shoot on the breathtaking South Island. Over 7 action-packed days, the team captured 18 hero shots and 22 lifestyle images, showcasing Li Auto's cutting-edge electric vehicles in the most stunning locations.

From early morning sunrise shoots to late-night editing sessions, the team's passion and dedication shone through. With cameras rolling and drones soaring, every moment was a thrill. The photographers, stylists, and production crew worked in perfect harmony, creating a visual feast that truly brings Li Auto's vision to life.

The result? A dynamic showcase of Li Auto's innovative vehicles, set against the backdrop of South Island's majestic landscapes. The making of this project was not just about creating stunning images; it was about the camaraderie, the laughter, and the shared passion for bringing ideas to life.